Team
The Team
CO-FOUNDERS/CORE TEAM
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Lucca Riccio Co-Founder, Vice President of Product |
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Mike Riccio CEO |
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Mike Riccio CEO |
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Dave Edwards
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Former Executive, Premier Healthcare Alliance
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Bill Kellar
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Founder, Rock River Ventures
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Wes Sellers
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Founder, Rock River Ventures
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Eric Kroon
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Chris Allen |
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Kelley McIntyre CFO |
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Danny Briere COO |
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Lucca Riccio
Co-Founder, Vice President of Product
- Globally recognized inventor of Clarity’s core products and technologies
- Lead product designer and primary patent holder for 15+ patents
- Background in Management and Engineering for Manufacturing

Mike Riccio
CEO
- Serial businessman and investor
- Strong background in partnership and channel development
- Diverse background in real estate, TV production and local government

Dave Edwards
Former Executive, Premier Healthcare Alliance
- 30+ years in healthcare sales and management
- Deep insight into GPO economics and contract uptake
- Provider-supplier alignment strategy
- National supplier network relationships
- Go-to-market pathway design for healthcare ventures

Bill Kellar
Founder, Rock River Ventures
- 15+ years of experience in healthcare contracting and procurement strategy
- Market access & procurement expertise
- Venture thesis development
- Platform governance & capital alignment
- Integration across advisory and studio arm

Wes Sellers
Founder, Rock River Ventures
- 15+ years of experience in healthcare contracting and procurement strategy
- Market access & procurement expertise
- Venture thesis development
- Platform governance & capital alignment
- Integration across advisory and studio arms

Eric Kroon
- Managing Partner of Olifos Medical LLC
- Highly specialized in vaporizing industry
- Has solid distribution relations in 80+ countries

Chris Allen
CTO
- Managing Partner of Olifos Medical LLC
- Highly specialized in vaporizing industry
- Has solid distribution relations in 80+ countries

Kelley McIntyre
CFO
- Proven professional with strength in capital raises and successful exits
- CPA with over 25 years of experience in both public and private industry
- Strong developer of key company functions such as accounting, finance, human resources and compliance

Danny Briere
COO
- Serial entrepreneur with successful exits
- Extensive experience advising startups through to market exits
- Background in high-growth expansion and go-to-market strategies